Spanish fashion brand is launching summer collection inspired by Mediterranean fashion and lifestyle. For the window display we need to take into consideration: brand values; theme, collection colors; budget; time.
After diving into Mediterranean culture, lifestyle and habits, we detected a commonly shared ritual - hanging laundry everywhere anytime. We found poetry in the way Mediterraneans share with the world their deepest secrets - lingerie, bedsheets, tablecloths, just by casually hanging them on their balconies.
So we took that poetry and transferred it into our claim: Balcony confessions. Nothing to hide.
My contribution here comes from Project management - finding suppliers, planning execution, time-schedule, budget, as well as concept design, naming, description, storytelling and presentation.
