Decisions that matter by Carolina Herrera is a pop up store concept promoting conscious buying with main target brides-to-be. The wedding day is one of the most special days of a woman's life and that leads to many emotional purchases of garments, accessories and shoes that likely will only be worn once.
Hence, this proposal focuses on ephemeral design - light and reusable; displaying minimum amount of products but in a sophisticated approach; conscious buying even for the most emotional days.
Images generated in Midjourney.
