Brief: Jewelry brand Tous is launching a new collection of cowboy inspired accessories.
The launching event is hosted in an old farm.
Proposal: Contrast the brand's elegance with the rustic village mood through use of Tous's signature pink for a sheer fabric installations all over the interior and exterior. Not over-furnish the space. Let the focal items be the accessories and leave the farm as authentic as possible.
Curate the event as one big moodboard of the collection. The goal is to transmit emotions and inspirations.
